Break the case. Before it breaks you.
Jim Bergerac is a man on the brink.
This investigation will lead to his redemption or his complete destruction.
It’s just a matter of which happens first.
Tease
Launch
A 60sec cinema spot was complimented by cutdowns that ran across commercial airtime and UKTV’s network.
Post-Launch
As soon as the show launched in linear on U&Drama we pivoted to a pure streaming message - telling viewers they could head straight to U to watch the entire series now for free.
Launch Day Spot
Go to U Spot
Acclaim Spot
Artwork
Hero Key Art
Nostalgia Key Art
A reference to the original show - this was used for specific audiences.
Design
I wanted to use the beautiful and haunting cliffs of Jersey throughout the campaign. A combination of drone photography and post-production GenAI was used to create the vertigo-inducing rotating effect.
Press
Passing the Torch
How could we intrigue sceptical fans of the original series to give the new version a try?
The two detectives needed to meet.
An unscripted long-form piece of content that was released in the days leading up to the show’s launch - creating a wealth of press coverage beyond our usual campaigns.
Out of Home
A nationwide OOH campaign and a UKTV first - a deepscreen motion advert on the Picadilly lights.
Social
The organic and paid social teams created a huge variety of assets across Facebook, Instagram and TikTok. Here are a few that I created.