Completing the story.

GOLD recreated three lost episodes of Dad’s Army.

We needed to assure viewers that GOLD was doing it for the right reasons and to promote the episodes without spoiling them. We filmed extensively behind-the-scenes so that we could build intrigue without allowing anyone to make a judgement before tuning in.

Best 360 Campaign - Promax 2019

Teaser

Channel Ident

Mural

A 3-day takeover on a wall in central London created an extensive amount of additional press coverage.

Launch

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Big Laughs Guaranteed

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Drama Brand Campaign