David Mitchell’s Outsiders
It’s survival of the funniest.
How would DAVE promote a show about six comedians bumbling around in the woods?
It wouldn’t.
It would sell a legendary tale of survival, adventure and peril!
Teaser
Launch
It achieved over 8.6 million views!
TikTok Game
I designed and programmed UKTV’s first TikTok game using filter-building software, EffectHouse.
Gamers would run the gauntlet of obstacles whilst being guided and heavily critiqued by David Mitchell.
Key Art
Design: Robert Pirouet
Retouching: Tom Webster
Photography: Steven Peskett
Audio Adverts
Scripted 30-sec spots that ran in targeted DAX and Spotify placements.